Beyond Measure: The Big Impact of Small Changes (TED Books) by Margaret Heffernan

Author:Margaret Heffernan [Heffernan, Margaret]
Language: eng
Format: epub, mobi
Publisher: Simon & Schuster/ TED
Published: 2015-05-04T22:00:00+00:00

4 Smashing Barriers

Tod Bedilion is a curious man. A senior director at Roche Diagnostics in California, he has spent his working life in biotech, first at start-ups and today at Roche, one of the world’s leading pharmaceutical companies. A typical corporate scientist, you might think. But you’d be wrong.

“I’ve always been curious—about everything. What we do, how we do it, why we do it. And that has made me increasingly frustrated with the way that we do research and development. But I’m not alone; we surveyed about 250 R&D leaders and they shared that frustration. The two biggest obstacles to innovation were rigid hierarchies and not getting enough from the skills that we have in this company.”

It isn’t just research units that suffer. Every company I’ve ever worked with complains of rigid thinking, a lack of creative vitality in the workplace, and a failure to collaborate across silos. Just cultures aim to get more from everyone inside them. But doing so requires that however coherent the internal culture, it remains open and receptive to the world outside. So there’s a paradox: for the culture inside to be vibrant, it has to let the outside in.

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